Kohler · Editorial & Publications
Kohler Luxury Dossier
A premium editorial expression translating product craftsmanship into an immersive, tactile brand story.
The challenge
Present a broad premium product story with enough clarity for specification while preserving the emotional quality expected from a luxury bathroom brand.
The idea
Treat the publication as a curated design object rather than a conventional catalogue—using pace, restraint and architectural imagery to make every spread feel considered.
Editorial directionPublication designProduct storytellingArt directionPrint-ready execution
The system
The creative system is built around disciplined hierarchy, purposeful pacing and an image language appropriate to the brand and audience. The final case-study gallery can be expanded with approved spreads, applications, motion and production details supplied by Roots Advertising.
A voice people remember.
One system across touchpoints.
Outcome
The project outcome section is intentionally limited to information supported by the current source material. Verified business results, campaign reach, client feedback or awards can be added after approval.
No unsupported performance figures or awards have been invented for this case study.