Kohler · Product Catalogue

Projects Lookbook

A design-led product catalogue balancing architectural aspiration, product clarity and premium visual restraint.

ClientKohler
ProjectProjects Lookbook
DisciplineProduct Catalogue
StatusSelected work
Projects Lookbook
The challenge

Create a useful reference for projects and specification audiences without losing the aspirational character of the products.

The idea

Build a clean editorial rhythm where space, scale and material detail help the products lead, while information remains easy to navigate.

Catalogue designInformation hierarchyProduct curationImage directionProduction artwork
The system

The creative system is built around disciplined hierarchy, purposeful pacing and an image language appropriate to the brand and audience. The final case-study gallery can be expanded with approved spreads, applications, motion and production details supplied by Roots Advertising.

01 · Clarity

Information with hierarchy.

02 · Character

A voice people remember.

03 · Consistency

One system across touchpoints.

Outcome

The project outcome section is intentionally limited to information supported by the current source material. Verified business results, campaign reach, client feedback or awards can be added after approval.

No unsupported performance figures or awards have been invented for this case study.