About · Legacy, trust and evolution

Experience gives ideas stronger roots.

Nearly four decades of strategic clarity, original thinking and thoughtful execution.

Our story

Roots Advertising is an independent creative and communication design agency established in 1988.

Over the years, media has changed, audiences have evolved and technology has transformed how brands communicate. What has remained constant is our belief in understanding the challenge deeply, finding the right idea and delivering it with care.

Today, our work spans identity, campaigns, editorial design, digital experiences, packaging, retail communication, photography and film. Every assignment is shaped by collaboration, curiosity and a commitment to work that remains relevant beyond the moment.

1988

Built on trust.
Evolving through ideas.

What guides us

Curiosity

We look beyond the obvious to find more meaningful possibilities.

Clarity

We simplify complexity without reducing its significance.

Craft

We believe every detail contributes to the quality of the whole.

Collaboration

We work closely with clients, partners and specialists.

Commitment

We value reliability, continuity and long-term relationships.

Our approach

Discover. Define. Create. Deliver.

A clear process allows ambitious creative work to remain focused, collaborative and dependable from the first conversation through final production.

Founder

Atul Chauhan

Founder of Roots Advertising, established in 1988.

His leadership has shaped an independent creative practice built on long-term relationships, strategic clarity and meticulous execution across branding, corporate communication, editorial design, packaging, digital experiences and campaigns.