Brand & Identity
Positioning, naming, visual identity, brand systems and guidelines designed for recognition and long-term relevance.
＋Ideas take root.
Brands move forward.
Thoughtful brands aren't created overnight. Since 1988, Roots Advertising has helped shape them through strategy, design and communication.
Exploreselected work ↓
Selected work · 01
Work that moves brands forward.
Not an archive of everything. A considered selection of identities, campaigns, publications and experiences shaped around real communication challenges.
1988
Legacy · Trust · Evolution
Built on trust.
Evolving through ideas.
For nearly four decades, Roots Advertising has helped organisations communicate with greater clarity, relevance and distinction. Media has changed. Expectations have evolved. Our commitment to thoughtful ideas and meticulous execution has remained constant.
Established 1988Long-standing creative practice
IndependentDirect, accountable collaboration
MultidisciplinaryStrategy through execution
Relationship-ledBuilt for long-term partnerships
Expertise · 02
Connected thinking.
Complete capability.
Strategy, storytelling, design and execution brought together as one coherent creative system.
Campaigns & Content
Integrated ideas, copy and content systems built to work consistently across audiences, channels and moments.
＋Editorial & Publications
Complex information transformed into clear, engaging and beautifully structured publications.
＋Packaging & Retail
Distinctive physical experiences designed to attract attention, communicate value and strengthen presence.
＋Digital Experiences
Responsive digital communication combining clear structure, thoughtful interaction and memorable visual design.
＋Photography & Film
Visual storytelling that gives products, people and organisations a distinctive, authentic presence.
＋Process · 03
From understanding
to impact.
Discover
We listen, research and understand the organisation, audience, context and opportunity.
Define
We establish the communication challenge, strategic direction and criteria for success.
Create
We develop ideas, narratives, identities and experiences with clarity and craft.
Deliver
We translate the chosen direction across formats, platforms and production requirements.
Experience gives ideas stronger roots.
Roots Advertising is an independent creative and communication design agency. We work with organisations that value strategic clarity, original thinking and thoughtful execution.
Our work spans identity, campaigns, editorial design, digital experiences, packaging, retail communication, photography and film—shaped by collaboration, curiosity and care.
Discover our story ↗Have a brand challenge in mind?
Tell us where you want to go. We’ll help shape the idea, expression and experience that moves your brand forward.
info@rootsadvertising.com+91 98100 66934
601, Sushant Tower, Sector 56, Gurugram, Haryana 122002 ↗
Monday–Friday, 10:00 AM–7:00 PM