A river story told with clarity and consequence.
A five-minute audiovisual story about the World Bank initiative to support rejuvenation of the Ganga—translating a complex environmental and infrastructure programme into direct, engaging communication.
Roots supported World Bank communication across publications and audiovisual storytelling. One documented assignment focused on explaining the significance of the Ganga, the untreated-sewage challenge and a long-term model for cleaning the river.
The subject brought together cultural significance, environmental urgency, infrastructure and long-term programme design. The communication needed to stay informative without becoming overloaded or technical.
Roots developed the five-minute film end to end: script, visual language, infographics, animation, frame layouts, music, voiceover, editing, special effects and production. The result was designed to be direct, engaging and informative.
View the Ganga film ↗A curated selection from the supplied project material, presented to show information hierarchy, visual language and the range of communication created for the assignment.
Roots combines editorial judgement, information design, multilingual production and execution discipline to make complex communication clearer, more usable and ready for real-world audiences.
Explore development & social impact expertise ↗