Coca-Cola · Corporate Publication
One India One System
A vibrant publication system bringing a complex national story together through a confident contemporary language.
The challenge
Organise a large corporate narrative into a publication that feels coherent, energetic and accessible across diverse internal audiences.
The idea
Use one visual system to connect multiple stories—balancing the confidence of the master brand with culturally expressive detail.
Corporate publicationEditorial designNarrative structureInfographic directionPrint production
The system
The creative system is built around disciplined hierarchy, purposeful pacing and an image language appropriate to the brand and audience. The final case-study gallery can be expanded with approved spreads, applications, motion and production details supplied by Roots Advertising.
A voice people remember.
One system across touchpoints.
Outcome
The project outcome section is intentionally limited to information supported by the current source material. Verified business results, campaign reach, client feedback or awards can be added after approval.
No unsupported performance figures or awards have been invented for this case study.